Media, Public Communication and Globalization

Mission:
In terms of professional competences and skills, this master program offers students the opportunity to understand, reflect and act upon an integrative model of public communication, both on the public arena and through the new and „old” communication technologies. In this respect, the program proposes the latest concepts, theories, principles and fundamental methods of research in communication and media studies, in a globalized social exchange of information. Our master students will feel motivated to contribute to the development of theoretical and applied areas that have been under-represented in research, such as the performance studies, anthropology of transition stages, semiotics of new media, global communication.
Besides specific courses on Public communication and Communication research methodology, the program includes courses that address interdisciplinary political communication in new media, political communication and gender, communication campaigns, interference between picture, sound and gesture communication, power asymmetries of the global/local, critical analysis of media discourse, documentary in new environments and in the traditional media policies in Central and Eastern Europe.

Admission:
Admission consists of three examinations. (1) The written exam refers to submitting a research or a practical project in the field of the master’s program. Candidates will submit a proposal for a research project or application project in the fields of mass media, new technologies, television communication, and advertising. 
The project paper (of maximum 12,000 characters without spaces) will be written in English, with fonts of 12, Times New Roman, 1.5 (single and a half) spaced, A4 page format, and will have to meet the academic editing and citation standards. For citations and for bibliographic references, the APA style is recommended. (http://www.apastyle.org/learn/tutorials/basics-tutorial.aspx)
The project paper will be submitted along with the registration file.

The project will contain:
•    motivation for the selection of the topic;
•    relevance of the topic for the field;
•    research objectives;
•    research corpus and methodology/methods;
•    envisaged results;
•    bibliography.
The criteria for grading the written project will consider the correct documentation of the theme (with the proper citation of sources); argumentation in favour of the proposed theme; selection of adequate methods to the research or to the project achievement; logical organization of the proposed research project or practical project.
(2) Candidates will sustain an oral testing of their communicative competences in the English language, evaluated with the admitted / vs / failed decision.
(3) The third exam contains an interview. Candidates will explain their reasons for aspiring to participate in the master’s program and will present to the exam commission their proposal of research or of practical project. The grading criteria for this interview are language skills and persuasive presentation of the project.