Communication Campaigns in Public Relations and Advertising

Mission:

The master’s degree program aims at training professionals who would be capable to take up most of the current tasks regarding advertising and public relations specific communication; to identify a range of the social stakes that an organization is more likely to confront, and to influence the decisions made in terms of organizational policies and strategies; to set the social responsibilities (to various participants) that the organization should take up, and to elaborate coherent, flexible programs and policies that are adapted to social change; to design and to manage types of intervention both  inside the organization, and between the organization and the multiple components of the extra-organizational environment.

The program includes courses of Introduction to Advertising Creativity; Archetypes in Advertising and in Public Relations: Techniques of Symbolic Persuasion; Creative Writing; Online Advertising; Public Communication Techniques; Strategic Planning in Communication; Communication with the Media;  Media Planning; Public Relations Campaigns; Research Project in Public Relations; Crisis Communications, Branding;  Lobby; Sectorial Public Relations; Advertising Campaigns.

Admission:
Admission consists of two examinations. First, there is a multiple choice written examination based on suggested bibliography. Then, the oral exam is an interview that tests knowledge in public relations and in advertising.